WHY E-MAIL MARKETING?
Compared to the many marketing channels available today to reach your target audience, email is the most effective channel for capturing attention, as well as engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building stronger customer relationships than email marketing.
- Most preferred marketing channel by consumers to communicate with companies.
- Generates better returns on investment (ROI) compared to other marketing channels.
- Messages can be personalized easily targeting individual interests and needs.
- Segment groups with specific interests and needs and more relevant content can be delivered.
- Automation of campaigns allow one to one marketing communications simultaneously.
- Generally, emails are shared with contacts with similar interests increasing the size of the audience
- Engagement and conversions can be easily monitored
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